Mewujudkan produk unggulan daerah melalui pelatihan dan pemasaran nugget bayam

  • Naila Fauza Universitas Riau
  • Nicolich pengarapenta Purba Universitas Riau
  • Ulfa Hasanah Universitas Riau
  • Muhammad Bayu Pramana Universitas Riau
  • Amalia Ilmia Sari Universitas Riau
  • Jody Carverius Sidabuta Universitas Riau
  • Kukuh Dinda Setiarani Universitas Riau
  • Naily Syahratur Rahma Universitas Riau
  • Chairunnisa Aulia Utami Harahap Universitas Riau
  • Elviarni Elviarni Universitas Riau
  • Rahmi Luthfiyyah AD Universitas Riau
Keywords: regional superior products, education, training, marketing, spinach nuggets

Abstract

As a village located in Kabun District, Rokan Hulu Regency, Giti Village has great potential in the agricultural sector. One of the dominant agricultural products is spinach as the village's superior product. However, the agricultural products are not processed further but are sent directly to the distributor. For this reason, in this article, we will discuss the development of superior products from Giti Village as an economic driver through education, training, and marketing of spinach nuggets. Education by conducting training; making spinach nuggets and training on making packaging labels. Producing and marketing spinach nuggets. The results of this community service are the creation of a productive and skilled community in making spinach nuggets and making packaging labels, the creation of people who can take advantage of technology in the 4.0 revolution era as an online marketing tool, and the formation of a spinach nuggets home business in Giti Village.

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Published
2021-11-18
How to Cite
Fauza, N., Purba, N., Hasanah, U., Pramana, M., Sari, A., Sidabuta, J., Setiarani, K., Rahma, N., Harahap, C., Elviarni, E., & Luthfiyyah AD, R. (2021). Mewujudkan produk unggulan daerah melalui pelatihan dan pemasaran nugget bayam. Unri Conference Series: Community Engagement, 3, 499-505. https://doi.org/10.31258/unricsce.3.499-505

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