Pengembangan kompetensi digital Bengkalis UMKM community di Kabupaten Bengkalis

Keywords: digital marketing, content, consumers, msme, social media

Abstract

The Covid-19 pandemic has had a major impact on MSME players, especially in the Bengkalis area. Bengkalis is an archipelago which is a strategic place to promote MSME products to other countries such as Malaysia and Singapore. The ability to use various applications and content creation for digital marketing is an obstacle for Bengkalis UMKM Community members. This is especially the case for the Baby boomers and Gen X people who were not familiar with communication technology such as smartphones at their young ages. Changes in consumers' purchasing patterns from offline to online provide challenges for MSME actors to master digital skills. Through community service, coaching and training were carried out for these business actors who become activity partners. The community service program aimed to provide knowledge and skills to Bengkalis MSME members to gain skills in digital marketing. This program was carried out through face-to-face and online meetings via zoom meetings so that participants can continue to be fostered for three months. Based on surveys to participants, it was found that this program increases the number of consumers on social media through the content they create during coaching. In addition, participants also managed to understand how to create good content to share on social media.

Downloads

Download data is not yet available.

References

Chaffey, D., & F.E. Chadwick. (2016). Digital Marketing 6th ed. United Kingdom: Pearson Education.
Kurniawan, A., & Y. Yun. (2018). Pengaruh Kompetensi Kewirausahaan dan Kelanggengan Usaha Terhadap Keunggulan Bersaing. Jurnal Inspirasi Bisnis dan Manajemen, 2(1), 65-78. http://jurnal.unswagati.ac.id/index.php/jibm
Nurlaily, F., P. S. Asmoro., & E. K. Aini. (2021). Pelatihan Teknik Foto Produk Menggunakan Smartphone Untuk Meningkatkan Visual Branding. Jurnal Pengabdian Kepada Masyarakat, 1(3), 347-356. https://bajangjournal.com/index.php/J-ABDI/article/view/126
Rimayanti, N., A. Yulianti., B. Nasution., & E. E. Lubis. (2019). Pembuatan Video Profil Lembaga Penelitian dan Pengabdian Universitas Riau sebagai Media Promosi Berbasis Multimedia. ITRJRD, 3(2), 84-95.
Tresnawati, Y., & K. Prasetyo. (2018). Pemetaan Konten Promosi Digital Bisnis Kuliner Kika’s Catering Di Media Sosial. PRofesi Humas, 3(1), 102–119. http://jurnal.unpad.ac.id/profesi-humas/article/view/15333
Published
2021-11-18
How to Cite
Nasution, B., Rimayanti, N., Rasyid, A., Daud, A., & Mediana, A. (2021). Pengembangan kompetensi digital Bengkalis UMKM community di Kabupaten Bengkalis. Unri Conference Series: Community Engagement, 3, 556-563. https://doi.org/10.31258/unricsce.3.556-563

Most read articles by the same author(s)