PENDAMPINGAN PERLUASAN SEGMENTASI PASAR DENGAN PENDEKATAN EKSPANSI DIGITAL MARKETING BAGI PENGEMBANGAN USAHA BESAGOOD UNIT KEWIRAUSAHAAN MAHASISWA

Abstract

The development of Digital Marketing-based marketing expansion in MSME units needs to be carried out, involving various platforms so that economic actors are able to provide marketing breakthroughs with a wider scope. As the purpose of this community service activity is as an empowerment to increase understanding, especially the marketing of Besagood MSME products, one of the Riau University student businesses engaged in the sale of processed sago-based snack products, with descriptive analysis methods, education and direct assistance to partners in the form of training and entrepreneurial assistance in the form of direct practice in making business websites, developing digital entrepreneurship relationships through linkid, and registering businesses on export platforms. The object of research is MSME Besagood, which is located on Cipta Karya Street, Panam, Pekanbaru City. Data collection uses the interview method with data analysis techniques using deduction logic, comparing the theory and results behind the problem. The conclusion obtained is that the development of digital marketing for Besagood MSMEs is highly dependent on managing a good marketing system, especially with a digital marketing system in supporting the progress and expansion of partner marketing.