Sosialisasi Peranan Digital Marketing dalam Upaya Peningkatan Pemasaran Produk Pandai Besi Rumbio Jaya
Abstract
Riau Province is the province with the largest palm oil plantations in Indonesia and has the largest palm oil production. In every palm oil processing process, there must be tools that can support every stage of palm oil production and processing. The people of Teratak Village, Rumbio Jaya District, Kampar Produk Regency, mostly work as blacksmiths who produce agricultural tools, especially tools used in the palm oil harvesting process. The marketing of products produced by blacksmiths still uses traditional methods. This community service activity is carried out by providing outreach about the role of digital marketing in the context of increasing the marketing of blacksmith products, which can increase the income of blacksmiths. This service activity provides benefits to iron craftsmen by providing information and transferring knowledge about digital marketing. The result of this service activity is an increase in the blacksmith group's knowledge about digital marketing. After implementing this service activity, the blacksmiths are expected to be able to change traditional marketing patterns to digital marketing
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