TANTANGAN DAN HAMBATAN MEWUJUDKAN PERILAKU BERBELANJA MASYARAKAT YANG BERTANGGUNG JAWAB PADA LINGKUNGAN: LITERATUR REVIEW

Rawdatul Fadila

doi:10.31258/unricsce.5.98-104

Rawdatul Fadila Universitas Riau

DOI: https://doi.org/10.31258/unricsce.5.98-104

Keywords: challenges, obstacles, behavior of environmentally aware communities

Abstract

The behavior of people who are aware and responsible a:er shopping or consuming something greatlyimpacts the environment. The term behavior is also known as responsible sustainable consumer behavior (RSCB) which is an important aspect in realizing sustainable development goals (SDGs). This study aims to conduct a literature review regarding the challenges and obstacles to realizing environmentally conscious and responsible shopping behavior in society. This research method is qualitative with data collection techniques using literature review. The results of the study show that responsible post-shopping behavior is caused by behavioral controls and social norms that exist in a society, while the availability of information plays a role in both behaviors. A sustainably responsible society can be achieved by embracing both dimensions of sustainability and understanding the community itself regarding social and environmental issues. The complexity and struggle between doing what is good for the environment and society can be the reason why people have difficulty achieving awareness in managing the environment in a sustainable manner

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