Optimalisasi Branding Konten Audio-Visual untuk Meningkatkan Promosi Wisata Desa Kebontunggul, Mojokerto

Novan Andrianto

doi:10.31258/unricsce.6.735-742

Novan Andrianto Universitas 17 Agustus 1945 Surabaya, Surabaya, Indonesia

DOI: https://doi.org/10.31258/unricsce.6.735-742

Abstract

This study aimed to enhance tourism promotion for Desa Kebontunggul, Mojokerto by optimizing the village's website and Instagram account (@lembahmbencirang.id). Employing a qualitative descriptive approach, this research analyzed existing content and identified potential improvements through the creation of creative and engaging audio-visual content. The findings revealed that the application of content marketing principles such as design, relevance, user experience, and tone can significantly improve promotional effectiveness. Furthermore, the study provided recommendations for content types that need to be enhanced to achieve better promotional outcomes. Through the optimization of social media, it is expected to increase the number of tourist visits to Desa Kebontunggul and contribute positively to the local economy. This research is relevant to the development of rural tourism post-pandemic, which increasingly relies on social media as a promotional tool.

Downloads

Download data is not yet available.

References

Aliffianto, A. Y., & Andrianto, N. (2022). Sustainable tourism development from the perspective of digital communication. Jurnal Studi Komunikasi, 6(1), 110-125.

Aliffianto, A. Y., & Andrianto, N. (2021). Strategi Komunikasi Pengembangan Wisata Jodipan dan Kampung Topeng Kota Malang. Communicator Sphere, 1(2), 47-51.

Andrianto, N., & Aliffianto, A. Y. (2023). Pengembangan Komunikasi Pemasaran. Untag Surabaya Press. Surabaya.

Andrianto, N. (2023). Cepat dan Praktis Jago Membuat Website Untuk Desa Wisata. Untag Surabaya Press. Surabaya.

Andrianto, N. (2019). Buku Ajar Studio TV to be Broadcasting. CV. Revka Prima Media. Surabaya

Andrianto, N., & Ismail, H. (2022). Peran Analisis Semiotik Dalam Film The Social Dilemma Dalam Teori “Cmc” Computer Mediated Communication. Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM), 1(2), 43-58.

Andrianto, N. (2018). Pesan kreatif iklan televisi dalam Bulan Ramadan: Analisis semiotika iklan Bahagianya adalah Bahagiaku. Jurnal Studi Komunikasi, 2(1), 17-31.

Andrianto, N., Palupi, M. F. T., & Ramadhan, M. I. (2018). Framing Ecotourism On BBC News Indonesia Youtube : “Terancam’ Pembangunan Ibu Kota Nusantara : Pesut Tersudut, Nelayan Tersingkir”. 2023 International Conference on Environmental Quality Concern, Control and Conservation EQC 2023, 1, 177.

Andrianto, N., & Aliffianto, A. Y. (2020). Brand image among the purchase decision determinants. Jurnal Studi Komunikasi, 4(3), 700-715.

Andrianto, N., & Aliffianto, A. Y. (2021). Analisis Isi Gangguan Stress Pasca Trauma dalam Film 27 Steps of May. Communicator Sphere, 1(1), 20-30.

Andrianto, N., & Verlita, R. Fuad Amsyari. 2018. In Content Analysis Television Program Featured with Title" Dunia Tanpa Batas"(Episode of Tiara Handicraft Embracing Persons with Disabilities With Social Entrepreneurs). Surabaya: International Conference on Information Technology Applications and Systems (ICITAS).

Andrianto, N. (2016). Jam Prime Time Televisi Menjadi Dampak Psikologis bagi Anak dan Remaja (Analisis Sinetron" Anak Jalanan" RCTI). Surabaya: SCROLL Jendela Teknologi Informasi.

Andrianto, N., Prasetiyo, W. B., & Cahyono, Y. D. (2023). Buku Cepat dan Praktis: Jago Membuat Website Untuk Desa Wisata. Untag Surabaya Press.

Andrianto, N., & Fianto, A. Y. A. (2023). Pengembangan Komunikasi Pemasaran. Untag Surabaya Press.

Azis, A. (2021). TA: Penyutradaraan dan Modeling Environment Film Animasi 3D Bergenre Horor Berjudul “Siulan Pemanggil Setan” (Doctoral dissertation, Universitas Dinamika).

Agustina, L. 2020. Viralitas konten di media sosial. Majalah Semi Ilmiah Populer Komunikasi Massa, 1(2), 149-160.

Arifianto, B. D., & Muktaf, Z. M. 2019. Open Air Cinema Sebagai Ruang Komunikasi. Jurnal Publisitas, 6(1), 39-49.

Asfar, I. T., & Taufan, I. 2019. Analisis naratif, analisis konten, dan analisis semiotik (Pengabdian Kepada Masyarakat kualitatif). no. January, 1-13.

Cecariyani, S. A., & Sukendro, G. G. 2018. Analisis Strategi Kreatif dan Tujuan Konten Youtube (Studi Kasus Konten prank Yudist Ardhana). Prologia, 2(2), 495-502.

Darmawanto, E., Alfian, T., & Hakim, M. S. 202. Perancangan Film Pendek Sebagai Media Promosi Melalui Media Sosial Terhadap Brand Awareness Nikalua Coffee And Eatery. In The 2nd Seminar Nasional dan Prosiding Scitech 2023.

Haryanto, A. (2020). Penyuluhan Pembuatan Video Profil Desa Bedoyo. Jurnal Pengabdian Seni, 1(1), 4–10. https://doi.org/10.24821/jas.v1i1.4697

Rahayu, S., & Sugihartono, R. A. (2018). Strategi Program Hard News Kompas TV. CAPTURE: Jurnal Seni Media Rekam, 9(2).

Ri‟aeni, I. (2015). Penggunaan New Media dalam Promosi Pariwisata Daerah Situs Cagar Budaya di Indonesia. Jurnal Komunikasi, 9(2).

Sunarsa, Astuti, C. A. D., Prasetyo, S. A., Karna, Purwanto, Marwiyati, Kristiadi, D., & Wahyudin, A. (2022). Pelatihan Produksi Audiovisual di SMK Negeri 2 Purworejo , Jawa Tengah. Jurnal Pengabdian Seni, 3(2), 117–122. https://doi.org/https://doi.org/10.24821/jps.v3i2

Tyas, N. W., & Damayanti, M. (2018). Potensi Pengembangan Desa Kliwonan sebagai Desa Wisata Batik di Kabupaten Sragen. Journal of Regional and Rura