Strategi peningkatan usaha pemasaran ikan hasil budidaya keramba jaring apung masyarakat Desa Kampung Panjang
Abstract
This research focuses on strategies to increase the marketing efforts of fish from the cultivation of floating net cages through the use of social media "Facebook" as a medium to promote fish production in floating net cages in Kampung Panjang Village, North Kampar District. The purpose of this study is to increase the potential of Kampung Panjang Village through marketing fish farming products on the Floating Net Cage (KJA) by providing knowledge and practice to Village-Owned Enterprises (BUMDes) so that they are able to reach as many customers as possible effectively and efficiently. The method used is a discussion and practice method consisting of two stages, namely the preparation stage and the implementation stage of activities. The results of the research are expected that business actors will be able to be skilled in marketing fish from the cultivation of floating net cages in Kampung Panjang Village through the use of "Facebook" and get convenience in the marketing process and can continue to develop their business in the midst of intense competition in the current digitalization era.
Downloads
References
Asse, R. A. A. (2018). Strategi Pemasaran Online (Studi Kasus Facebook Marketing Warunk Bakso Mas Cingkrank di Makassar). KAREBA: Jurnal Ilmu Komunikasi, 7(2), 219–231. https://doi.org/10.31947/KAREBA.V7I2.6907
Gumilang, R. R. (2019). Implementasi Digital Marketing Terhadap Peningkatan Penjualan Hasil Home Industri. Coopetition: Jurnal Ilmiah Manajemen, 10(1), 9–14. https://doi.org/10.32670/COOPETITION.V10I1.25
Haqiqiansyah, G., Saleha, Q., & Rahmasari. (2021). Pemanfaatan Media Sosial dalam Pemasaran Olahan Perikanan di Kecamatan Sanga Sanga. Jurnal Perikanan Dan Kelautan, 26(3), 141–146. https://jpk.ejournal.unri.ac.id/index.php/JPK/article/view/6759
Lubis, A. F., & dkk. (2009). Hukum Persaingan Usaha: Antara Teks dan Konteks. Jakarta: GTZ.
Ningsih, E. S., Darmansyah, O., & Erwiantono. (2018). Identifikasi Saluran Informasi Pemasaran
Perikanan Sebagai Bagian dari Pengembangan Sistem Informasi Pemasaran Perikanan. MetaCommunication; Journal of Communication Studies, 3(2), 43–56. https://doi.org/10.20527/MC.V3I2.5444
Permadi, A. (2016, January 29). Mengenal Ragam Jenis Keramba Jaring Apung (KJA). https://agribiznetwork.com/mengenal-ragam-jenis-keramba-jaring-apung-kja/
Pratiwi, P. A., Yani, A. H., & Nofrizal. (2016). Studi Daerah Penangkapan Ikan di Perairan Sungai Kampar Kanan Desa Kampung Panjang Kecamatan Kampar Timur Kabupaten Kampar Provinsi Riau. Jurnal Online Mahasiswa Fakultas Perikanan Dan Ilmu Kelautan Universitas Riau, 3(1), 1–9. https://www.neliti.com/publications/199796/
Ramsaran-Fowdar, R. R., & Fowdar, S. (2013). The Implications of Facebook Marketing for Organizations. Contemporary Management Research, 9(1), 73–84. https://doi.org/10.7903/CMR.9710
Ropa, J. A., Sondakh, M., & Pasoreh, Y. (2021). Facebook Sebagai Media Komunikasi Pemasaran Online Oleh Ibu-ibu Guna Meningkatkan Pendapatan. Acta Diurna Komunikasi, 3(4). https://ejournal.unsrat.ac.id/index.php/actadiurnakomunikasi/article/view/36257
Copyright (c) 2022 Hayatul Ismi, Hasby Abiyyu Farras, Tanaya Annisa Putri, Ainul Mardiah, Theresia Evelina, Ranti Oktaviana, Roulina Matanari, Helfi Safrita, Allya Eka Nursanty, Yoga Saputra, Samuel Pakpahan
This work is licensed under a Creative Commons Attribution 4.0 International License.
