PEMBERDAYAAN MASYARAKAT PANTAI TRISIK DALAM PERSPEKTIF COLLABORATIVE GOVERNANCE

Abstract

This service scheme is Real Work Lectures - Community Service Learning (hereinafter abbreviated as KKN-PPM). Complaints about this program are based on the problems faced by partners, namely the Tourism Awareness Group (hereinafter abbreviated to Pokdarwis) and Micro, Small and Medium Enterprises (hereinafter abbreviated to MSMEs) in Banaran sub-district, Kapanewon Galur, Kulon Progo Regency, Special Region of Yogyakarta. First, Banaran Village Pokdarwis has not yet optimized its tourism potential. Second, the Banaran Village Pokdarwis does not yet have a tourism package that is connected to community empowerment. In other words, the development of Trisik Beach tourism has not had an impact on empowering MSMEs. Regarding this problem, this service aims to provide a solution through a capacity building program for Pokdarwis and MSME actors from a Collaborative Governance perspective. The activities carried out are socialization about tourist villages and a Branding and Marketing Digitalization Workshop for Tourism Villages, training in making local culinary delights as superior products for MSMEs, bazaars, healthy exercise and group cycling as integrated tourism alternatives. The targets of the activities are Pokdarwis and MSMEs in the Banaran district. So that the material is easy to understand and can be implemented immediately, acting as resource persons are the pioneers of the tourist village of Nglenggeran, Gunung Kidul and practitioners of branding and marketing of tourist villages and MSMEs