PELATIHAN FOTO DAN DESIGN LABEL DENGAN APLIKASI CANVA PADA PELAKU UMKM DI DESA KOTO MESJID KECAMATAN XII KOTO KAMPAR

Abstract

Kampar Regency has potential in various sectors, namely the tourism, mining, agriculture, animal husbandry, plantation, industry and the leading potential of Micro, Small and Medium Enterprises (MSMEs) (BPS Riau, 2022). MSMEs in Koto Mosque Village still have many problems. The labels affixed by MSMEs are not in accordance with sales standards. Where the label does not include the net weight of the product, as well as the P-IRT number, as well as the halal logo that shows this business activity has not been registered Poor packaging on the product causes a decrease in product quality resulting in a loss of consumer confidence. The problems faced are caused by: (1) MSME actors do not understand the importance of labelling and product packaging techniques; and 92) MSMEs do not understand the importance of product photos to support digital marketing. This community service activity is carried out with the aim to: (1) improve the skills of MSME actors to take product photos; and (2) improve the knowledge and skills of MSME actors to design labels with the Canva application. The activity was carried out in Koto Village, Mosque XIII Koto Kampar District in July-August 2023. The target of this activity is youth and MSME actors in Koto Mosque Village. The methods of service carried out are counseling, training (direct practice), and mentoring. The results that can be obtained from this activity are product photo training and label design with the Canva application is very useful for MSMEs to develop their business. This can be seen from the increase in consumer interest in buying products after seeing product photos and new packaging designs.