PEMBERDAYAAN MASYARAKAT DALAM PENGEMBANGAN PRODUK LOKAL DI DESA KOTO BENAI KABUPATEN KUANTAN SINGINGI

Abstract

Koto Benai Village which already has a lot of potential and opportunities to be developed. This empowerment activity is carried out so that the people of Koto Benai Village can develop local products in this village so that it becomes a special attraction for tourists who come to visit the village. Assistance in the Implementation of the Community Empowerment Program in the Development of Local Products in Koto Benai Village, Kuantan Singingi Regency. The method used in this activity is the lecture method and direct practice. The measuring tool for the achievement of community service activities is that at least 50% of the training participants experience an increased understanding of the benefits in developing local products as measured through pre-tests and post-tests given before and after giving the material. Based on the results of this activity, the people of Koto Benai Village can develop their potentials through local processed products that are owned by packing all the products in attractive packages. And the community can increase the selling value of the products that have been produced.